The idea of the Coaches Day is to highlight the valuable work of sports coaches by sharing thank you messages on social media and arranging small surprises for the coaches. The Thank you messages and kind acts are shared on social media with the hashtags #kiittikoutsi, #thankscoach and #beactive.
The Finnish Coaches Association is producing Social Media content this year highlighting facts about Finnish coaching. In addition, #kiittikoutsi videos have been produced in previous years, which are still freely available. Some materials are also available in English.